Writing Compare and Contrast Essays

Before you begin to draft a compare and contrast essay, you should brainstorm by creating a Venn diagram or a chart to list the ​pros and cons of each subject you are comparing to another. The first paragraph of your compare and contrast essay should contain references to both sides of your comparison. This paragraph should end with a thesis sentence that sums up your overall purpose or results, like this: While city life brings many social opportunities, country life can provide the best of both worlds. Comparison essays can be constructed in two ways. You can focus on one side of your comparison at a time, describing the pros and cons of one topic first and then moving on to the next topic, like the example here: Cities have lots of great restaurants.City life offers culturally diverse populations.Cities contain theaters, sporting events, and other activities.Country life brings fresh produce within easy reach.Country life is quiet living with the opportunity to travel into cities for cultural exposure.Entertainment opportunities exist in the country, as well.Summary paragraph You could instead alternate your focus, covering one after the other in a back-and-forth pattern. Cities have lots of great restaurants.On the other hand, country life brings fresh produce within easy reach.Cities contain theaters, sporting events, and other activities.But entertainment opportunities exist in the country, as well.City life offers culturally diverse populations.However, country life is quiet living with the opportunity to travel into cities for cultural exposure. Make sure that each paragraph contains a smooth transition statement, and end your essay with a sound conclusion. Country Life or City Life? City Country Entertainment theaters, clubs festivals, bonfires, etc. Culture museums historic places Food restaurants produce Some ideas for your compare and contrast essay might make your work easier. Think about the following topics and see if one feels right for you. middle school and high school experiencepizza and spaghettidoing household chores or doing homeworkprivate school and public schoolattending big university and attending small collegecomparing two gamescomparing two types of phoneslaptops to tabletscomparing two teaching stylescomparing English to Spanishowning a dog and owning a cattravel abroad and domestic travelgrowing up rich and growing up poortalking to dad and talking to momhaving a sister and having a brother If the list above doesnt appeal to you, it may spark an original idea that fits your situation. This type of essay can be a lot of fun!

Positive And Negative Effects Of Social Networking

â€Å"Like all revolutions, the social networking revolution is accompanied by concerns and questions about whether the changes have wrought something better or something worse.† (Szumski and Karson  ¶ 4) The social networking revolution has come a long way in its accessibility and effectiveness and has become a great resource for many people. But with its benefits come more serious downfalls that need to be acknowledged and dealt with. While social networking can be used as a clear, accessible source, for communication, social networking also has several negative effects on a person in ways such as socially, mentally, and physically; by limiting internet time, restricting the accessibility, and monitoring what kids are doing, social networking†¦show more content†¦It not only affects the user, but also the people around them, and the effects are more serious than most people know. In a article written by Shivani Jain, Rakesh Sharma and Sushil they explain that By u sing social networking in the wrong way can cause behavior or a narcissistic and antisocial behavior in children. (Jain and Sharma et al.  ¶ 18) A problem comes when people create relationships over the internet and beleive that it is a true genuine relationship. In a study done by The Royal Society Open Science Organization, they found that social network users only feel as though 27.6% of their onlines friends are people that would be there for them in hard times like a real friends. (Dunbar  ¶11) Children have a hard time understanding that social networking is not always real and accurate. As awesome as it is that we can meet new people on the internet that we would likely not meet in person, unfortunately it cannot be certain exactly who it is we are making a connection with. In an article from Gale Cengage Learning, a columnist for the Times, Eleanor Mills exclaims that the skills that create long lasting friendships needed in life by everyone are not being portrayed by so cial networking sites. She continues to explain that the relationships developed and maintained on the internet should not be taken as seriously as the relationships in real life. (Mills  ¶) By not teaching kids what it takes to make real life relationship it is going to be a problem when theyShow MoreRelatedPositive And Negative Effects Of Social Networking Addiction1020 Words   |  5 Pagesoffline. Therefore, one can consider these adolescents as a social network addicts, people who spends a fair amount of time on one or many social media. Throughout the three articles, â€Å"Social Networking Addiction: An Overview of Preliminary Findings† by Mark Griffiths, â€Å"Social Network Sites: Definition, History, and Scholarship† by Nicole B. Ellison and â€Å"Taking Risky Opportunities in Youthful Content Creation: Teenagers’ use of Social Networking Sites for Intimacy, Privacy, and Self-expression† by SoniaRead MorePositive And Negative Effects Of Socia l Networking Addiction1024 Words   |  5 Pagesoffline. Therefore, one can consider these adolescents as a social network addict, a person who spends a fair amount of time on one or many social platforms. Throughout the three articles, â€Å"Social Networking Addiction: An Overview of Preliminary Findings† by Mark Griffiths, â€Å"Social Network Sites: Definition, History, and Scholarship† by Nicole B. Ellison and â€Å"Taking Risky Opportunities in Youthful Content Creation: Teenagers’ use of Social Networking Sites for Intimacy, Privacy, and Self-expression† byRead MoreThe Positive Effect of Social Media Essay724 Words   |  3 PagesThe Positive Effect of Social Media Since the birth of social media people have argued whether it has a positive or negative effect on society. Social media outlets like Facebook, Twitter, and Instagram give people a chance to stay connected. Although, with the power of social media comes the possibility of cyber bullying. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in. Social networkingRead MorePositive And Negative Impacts Of Social Media Essay1082 Words   |  5 PagesJust as there are positive effects of social media, there are also negative effects as well. False connections are often made on SNS. Ninety percent of students have Facebook which is constructed to be socially shared with any user. It may seem obvious that users of social networking cannot stray far from reality from his or her online identity, although the users can depict what he or she wishes to display (Moreno et al. 452). 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Nevertheless, social media and networking is a part of our American lifestyles as a whole. As a Computer Information Systems major and studying the foundations and composition of computer applications, I would like to research the effects that socialRead MoreSocial Networking Has Caused More Harm Than Good to People923 Words   |  4 Pagesthe motion that social networking has done more harm than good to Nigerian youths. Social networking has become a major part of society. Even big businesses and celebrities are jumping on the social networking bandwagon. Many people wake up each day and check social websites first thing in the morning instead of reaching for a newspaper. According to Mashable.com, as of June 2010, American Internet users spend more than 22 percent of their online time using a social networking site. Since peopleRead MoreThe Issue Proposal : Social Media1229 Words   |  5 PagesIssue Proposal: Social Media Technology has taken over our world. Electronics devices such as iPads, computers, Surfaces, and Smartphones make it easy for everyone to stay connected to social media. Technology is defined as â€Å"the application of scientific knowledge for practical purposes, especially in industry† Online Etymology Dictionary). Social media is defined â€Å"as websites and applications that enable users to create and share content or to participate in social networking† industry (Online EtymologyRead MoreSocial Network and Its Effect on Poor Students Academic Performance1051 Words   |  5 PagesSOCIAL NETWORK AND ITS EFFECT ON POOR STUDENTS ACADEMIC PERFORMANCE Facebook, Twitter, and Instagram are the example famous social network that becomes the best choice among the students, especially university students. Social network can defines as site of grouping of individuals into specific groups, like small rural communities or a neighbourhood subdivision. 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Dont Get Me Started on Buses (Unfinished) free essay sample

Onto get me started on buses so, why dont get me started on buses? Well dont you feel like you spend more time actually waiting for the bus than you do on it? And when your finally on, Its not enjoyable or welcoming? Exactly, its a money wasting pointless part of society. When you are early, the bus Is late. You rush to the stop, puffing Like a steam train, then find yourself waiting for half an hour In the winter cold, as your nose gradually become a large red balloon and Icicles hang from your ears.At last a rusty old dinosaur with your number on the front lumbers Into view and pulls up at the stop In response to your frantic waving. You drag your frozen limbs on board and pay your fare, fumbling the Icy coins at the driver drums his fingers on the wheel and sighs In annoyance at your pathetic slowness. We will write a custom essay sample on Dont Get Me Started on Buses (Unfinished) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The when you think things couldnt get any worse you are then ripped of with an adult fare when your only 15.As soon as the ticket is dispensed, before you can so much as grab a pole to steady yourself, the bus arches forward with a roar, sending your bag bowling along the gangway, as you crash headlong into an elderly ladys lap, knocking out half your teeth on her shopping trolley. You are now finally on the bus, hoping that you can sit back and enjoy the scenic views of the journey.. Oh no sorry thats not possible, you have to wonder around all the seat to find a clean and hygienic, chewing gum free zone, where you not reluctant to at least perch for a 5 minute Journey.

The Concept of Androgyny and Its Benefits in the Society

Introduction Social psychology is the study of the influence of the genuine, obscure, and the anticipated presence of an individual on the emotions, contemplations, and actions of another. This essay highlights the concept of androgyny and its benefits in the society, and describes situations where an androgynous individual might be suited than either a masculine or feminine individual.Advertising We will write a custom assessment sample on The Concept of Androgyny and Its Benefits in the Society specifically for you for only $16.05 $11/page Learn More The term Androgyny is derived from two Greek terms, Andras (man) and Gyne (woman). Therefore, an Androgynous individual is endowed with the female and male characteristic traits. Being an Androgyne in today’s society is difficult because one is viewed as an outcast. If people had a better understanding of what androgyny really is, they might not be so quick to judge. An androgyne is a person who exh ibits traits, which are both masculine and feminine. These traits could be either physical or mental or even both. The society should be blamed for assuming that the male and female groups are the only genders. Some of these beliefs are attributed to the influence of the western culture, which disregards the existence of Androgynous individuals in the society. However, in other cultures, the situation is a little different. Gender is not a choice to be made because it is part of what and who individuals are in various societies. Therefore, there is the need to accept the existence of more than two genders in the society and live with that fact in mind. Society would be functional and better if more people were androgynous rather than being either masculine or feminine because they have a different perspective towards life. They are able to see things from both male and female perspectives. This benefits the society in the sense that they can perform duties from both sides, and this helps to save labor, time that the society cannot afford mainly because their characteristic traits have no gender value (Bem 114). There are no specific situations where an androgynous individual might be better suited than either a masculine or a feminine individual (Bem 115). Bern (115) notes that a person has to be either feminine or masculine but not both. It all depends on the situational appropriateness of various behaviors. Individuals are limited in the range of behaviors available to them as they move from one situation to another. The Bern Sex Inventory theory distinguishes the sex typed person as someone who has internalized society’s sex typed standards of desirable behavior for men and women and these characteristics were selected as masculine or feminine based on sex typed social desirability. Masculine males are thus good in situations that call for instrumental orientation focusing on getting the job done.Advertising Looking for assessment on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since the BSRI was designed to measure the extent to which a person divorces himself from those characteristics that might be considered appropriate for the opposite sex, masculinity and femininity scales were used to determine situations that someone is only capable of masculine behaviors. A personality characteristic qualified as masculine if both males and females in both samples independently judged it. The masculine sex role represented rejection of female attributes and it is here that masculine behaviors are more appropriate (Bem 116). Feminine females are good in settings where concern for the feelings of others is important. Similarly, a personality characteristic qualified as feminine if both males and females judged it to be significantly more desirable for a woman than for a man. Feminine behaviors were appropriate when the females rejected men attributes. Females are known to be more ex pressive and are more concerned with the welfare of others. In such situations where the community is involved, they tend to be part of it. Females are more concerned with the society as a whole because they believe that it is within their reach (Bem 116). Some images that are shown by the media can make some individuals to appreciate what they see rather than what is real. Research studies indicate that when an individual is obsessed with the attractive images, there is the possibility that one will loose the psychological attachment with others in the society. This is because one tends to think that there is a variety of people out there and this makes one to lack the appreciation of what one has and desire what is attractive in other people. In the case of men, exhibiting visions of beautiful women, this can make them to think that their partners are less physically attractive and this can lead to divorce and separation. The images can make people to imagine that there are numero us attractive people in the world apart from those near them (Levine 157). A pool of alternatives gives the perception that one cannot settle when there are great people out there. Even when it is well known that the women on magazines cover are supermodels, some people still adore them in the sense that they will end up dressing like them. This is one way of not appreciating who one really is and what one really has but instead desire to be like others in the world of dreams.Advertising We will write a custom assessment sample on The Concept of Androgyny and Its Benefits in the Society specifically for you for only $16.05 $11/page Learn More The ultimate implication of the influence of the media on different individuals is that it destabilizes marriage besides making many young men to stay unmarried for long. They prefer staying single blaming the media of their infatuation with the young and beautiful images it displays everywhere. A research carried out by Kanazawa found out that most divorce cases happen because one or the other spouse is dissatisfied with their mate (Levine 159). Conclusion In conclusion, androgynous individuals should be accepted in the society since they are also human beings and the only difference is their characteristic traits. Whether one is gay, transsexual or Androgynous, it is imperative that the society accords them the freedom they deserve whenever and wherever. Works Cited Bem, Sandra L. The Measurement of Psychological Androgyny. Journal of Consulting  and Clinical Psychology, 42(1974): 155-62. Levine, Michael. Why I Hate Beauty. Psychology Today. July 2001. 19 August, 2010 https://www.psychologytoday.com/intl/articles/200107/why-i-hate-beauty. This assessment on The Concept of Androgyny and Its Benefits in the Society was written and submitted by user Laila Gilliam to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Pestel for Whisky Essay Example

Pestel for Whisky Essay Example Pestel for Whisky Essay Pestel for Whisky Essay PART A: PESTEL analysis on the external business environment of Malaysia based whisky industry. Political factorsAccording to International Trade and Industry Minister Datuk Mustapa Mohamed (2010), there will be no tariff reduction on the export of alcohol from Malaysia. This will become a threat to the whisky industry in Malaysia as the price of the whisky will remain high in global market and thus they will lose the competitive advantage on it. The demand of their products will drop as the selling price is high compared to others. Based on the Budget 2011, Prime Minister Datuk Seri Najib Tun Razak (2010) said that the government will not further increase the excise duty on the alcoholic beverages for the coming year. This will not further exert the pressure to the whisky industry and also consumers especially in this economic downturn. When the excise duty is not increased, the price for the whisky will not be further raised and therefore the industry is expected to have growth in sales and profits. As stated in Budget 2011, the government will increase the service tax from 5% to 6% starting on 1 of January 2011. The advertising expenditure of the alcoholic beverages is expected to be dropped as government proposed to impose service tax on paid television broadcast services. The increase in service tax will definitely cause the fall in the will of whisky manufacturer and seller to advertise through the powerful media, television. As a result, the demand of consumers on whisky will decrease as they will not be aware of the latest news and promotions on whisky. Economic factorsIn the official statistics by Department of Statistics Malaysia, the Consumer price index (CPI) for alcoholic beverages has increased 4% in September of 2010(134. 3) compared to the same month in 2009(130. 3) in which the base year is in 2005(100). The increase of 4% in CPI for alcoholic beverages indicates that the price for whisky has increased by 4% in a year and this will further decrease the purchasing power of consumers for whisky. In other words, Malaysians need to pay more money for the same amount of whisky they consume. This is a threat to whisky industry as this will further decrease the demand. The consumers will switch their taste to other beverages instead of whisky and therefore the industry is expected to have a loss in profit. According to Trading Economics, the unemployment rate in Malaysia was reported as 3. 20% in the third quarter of 2010 and this has decreased by 0. 4% as compared to same quarter in the last year. This brings a good sign and opportunity to the whisky industry as the workers in Malaysia are increasing. a)More people are getting their job and contributing their skills and knowledge to the economy of Malaysia. With the workers available in Malaysia, whisky industry can expand its market by developing new products through research and development to attract more consumers. The whisky industry is also able to supply more by employing more workers in the market. Besides that, the geographical area of whisky industry can be improved and widened by opening more shops for sales so that the consumers can buy the whisky anytime and anywhere when they want it. In fact, workers are the basic element and component in the work of expanding the whisky industry. )From the point of demand, the decrease in unemployment rate will also increase the demand for whisky as more people are working and they have more ability to purchase whisky for better enjoyment of life. 2011 per capita income is expected to go up by 6. 1% to RM28, 000, while income in terms of purchasing power parity will hit US$16,000 (Malaysia Budget 2011). When the income of Malaysians increases, the consumers will be more able and willing to purchase whisky, the luxury good to increase their quality of social life. This will then result in an increase of demand for whisky and boost up the sales of whisky. Whisky industry is expected to expand and earn more profit in the year 2011. In the report of Department of Statistics Malaysia, the Gross Domestic Product(GDP) growth rate for the second quarter of year 2010 has increased drastically to 8. 9% as compared to the same period of time for last year(-3. 9%). GDP is the amount of goods and services produced in a year. The increase of GDP indicates the economic growth in Malaysia. When the economy is in a good condition, the standard of living of Malaysians will also increase and they tend to spend and consume more on luxury goods. In this case, the consumption of whisky will become more as the spending of Malaysians on luxury goods is getting higher as the indication of the growth in the value of GDP. Social factorsBased on the statistics by Department of Statistic and Economic Planning Unit, the population of Malaysia has increased from 26. 75miliions in 2005 to 28. 96 millions in 2010 and 63. % of the total population falls in the age between 15 and 64. The increase in population size in Malaysia will bring a better opportunity to whisky industry as the demand of the industry towards labour force can be fulfilled that will cause a higher development and expansion of the industry. The supply of industry will also increase with the workers available in the market of Malaysia. While more than half of population of Malaysia achieves the drinking age limit (abov e 18) and this will increase the potential consumers and demand for whisky in future. Dr. Jim Swan, an independent consultant to the worldwide drinks industry (2005) said that drinking whisky can help protect human against cancer. This thesis is originated from a research that showed the people who drink single malt whiskies have greater health benefits rather than drinking red wines. Dr. Jim Swan(2005) further explained that single malt whiskies have more ellagic acid than red wine and this ellagic acid is a highly effective ‘free radical scavenger’ that ‘absorbs’ rogue cells that occur in the body during eating. When the citizens of Malaysia aware of the health benefit from drinking whisky, more people will probably start to consume whisky and the existing consumers will also increase their consumption on whisky. This will create better opportunity to whisky industry from the side of demand on whisky and profitable of the industry. According to a new study by researchers (2010) at the National Institute on Alcohol Abuse and Alcoholism (NIAAA), National Cancer Institute (NCI), and the U. S. Department of Agriculture (USDA), alcohol reduces the quality of diet. It is stated in the study that people who drink more are also likely to eat less fruit and consume more calories from a combination of alcoholic beverages and foods high in unhealthy fats and added sugars. The increased alcohol intake will therefore cause a harmful effect to human health such as the formation of cardiovascular disease, certain cancers, and other chronic health problems. When more Malaysians are concerned about the finding of this new study, the demand of whisky will drop as they will be more health conscious and thus reduce the consumption of whisky. This brings a negative effect to the whisky industry. Technological factorsA ? 1. 8m research project aiming to identify the genes that could lead to improvements in the quality of barley, one of the most commonly used raw materials in making whisky was carried out by Scottish Crop Research Institute. The project leader, Dr. Robbie Waugh(2005) said that they expect to be able to identify the genes that could lead to improvements in the quality of barley that will be of interest to growers, producers and drinkers. This will be a good opportunity to whisky industry as a higher quality of whisky is able to be produced by using better quality of the raw materials. Consequently, the demand for whisky is expected to be higher as more consumers desire for a consumption of better quality of whisky. In the article of Process Industry Informer (2010), it is stated that a new evaporation system based on Alfa Laval plate heat exchanger technology has been introduced to increase the concentration and quality of the Pot Ale, a by-product from the first distillation stage in malt whisky production. The Pot Ale has many valuable functions and usages and one of them is the making of spent malted barley grains (Dark Grains) that is further used for production of whisky. This technology has helped to reduce the disposability of whisky industry for the wastes being produced and instead the wastes are being used for other better purposes that benefit to the whisky industry and also the country. According to International Telecommunication Union, the internet users in Malaysia have increased about 50% over the ten years from 15% in 2000 to 64. % in 2010. This will bring opportunity to the whisky industry as advertising through online could be done to increase the sales of whisky. Through the online advertising, the whisky industry can save their cost and therefore achieve a higher profitability. The money that is saved can be used for better benefits for the industry such as research and development of new products and technology. Online advertising is also time efficient and provides a higher ability to spread over Malaysia and this will cause the expansion of industry in terms of sales. Environmental factorsIn the article of The Sunday Times by Jonathan Leake(2010), a relatively new environmental technology-anaerobic digestion will be introduced and developed in the whisky industry. This new technology involves the using of anaerobic digesters to convert thousands of tons of yeasty waste into methane gas that will be further burned to create energy. By this way, the waste that is produced through the process of manufacturing whisky can be reduced and this will reduce the negative impact on the environment. At the same time, the energy produced from the waste can be used to make electricity and meet the power needs of the industry. As a result, the production cost will be reduced and a higher profit in the whisky industry will be achieved. A new research project is conducted to find new methods of turning spent grain, a dry waste product of brewing and distilling, into bio ethanol, a more environmentally friendly alternative to fossil fuels (Professor Graeme Walker, 2007). The use of bio ethanol in running the cars will be more environmental friendly as it causes less pollution to the earth. Bio-ethanol produces less greenhouse gas emissions as compared to fossil fuels and this offers an opportunity for whisky industry to fulfill its Corporate Social Responsibility (CSR) to the environment. Besides that, this new finding can help to create a business opportunity for the whisky industry as the waste products can be reused for the production of bio ethanol which is expected to be the main sources for cars in future. According to Gavin Hewitt, Chief Executive of The Scotch Whisky Association (2009), the launch of Scotch Whisky Industry Environmental Strategy will be a pioneering industry-wide environment strategy to reduce the impact of whisky production processes to the environment. Under this environment strategy, the reduction of fossil fuels usage by 80% in year 2050 that is equivalent to 750,000 tonnes of carbon dioxide is one the main target and obj ective. This is a long term strategy and needs a cooperation of all sectors within whisky industry to achieve the objectives of a clean environment in future. This is a good sign to the whisky industry as the demand of consumers will rise as the consumers will continue using whisky after they aware of their roles and contribution of consuming whisky to a better environment. Legal factorsUnder Islamic law, consumption of alcohol, alone, is considered one of the most serious Hadd crimes and is strictly forbidden in Malaysia (Surah Al-Maaidah verse 90). Islam is the official religion of Malaysia and out of 28. 96 millions of population in 2010, 67% is bumiputera that follow Islam (Department of Statistic and Economic Planning Unit, 2010). This means that the main market for whisky industry in Malaysia is the Chinese and Indians drinkers. In other words, the market of whisky industry in Malaysia is restricted to just a small proportion of population and therefore the demand for whisky is not as high as other countries. The production of whisky is limited and low in amount for supply as to meet the low demand for whisky. In this case, whisky industry will not gain much profit from the sales of whisky in Malaysia due to the Islamic laws being obeyed by Malaysians. According to Malaysia’s 1976 Excise Act, anyone who manufactures and sells any alcoholic beverages or intoxicating liquors needs to apply for a license and pay the license fees accordingly. The license gives the right to the people in the industry to manufacture and selling whisky. Any operating of business and industry without a license is said to be against the Malaysia’s rules and regulations and legal actions will be taken. The license needs to be renewed every year and this becomes a fixed cost for the whisky industry. The whisky industry will have to incur the high operating cost for a long term and thus it affects the whole industry from the aspect of the profitability. As in the article published in Herald Scotland (2010), Malaysia has been granted applications for â€Å"Scotch Whisky† to be protected as a â€Å"geographical indication of origin† (GI) by domestic laws. The high level of protection through legal ways can prevent any cheap imitations to gain market share in Malaysia while at the same time protect the integrity of the Scotch whisky. The consumers are able to drink the original whisky that is high in quality and the demand for whisky will then increase. The whisky industry will gain benefit from it as the sales of whisky will go up when all the consumers in Malaysia are consuming the only and original whisky.

PHP Source Code Isnt Viewable; Only HTML Code

PHP Source Code Isnt Viewable; Only HTML Code With many websites, you can use your browser or another program to view the documents source code. This is a common occurrence  by viewers who want to see how a website developer accomplished a feature on a website. Anyone can view all the HTML that was used to create the page, but even if the web page contains PHP code, you can only view the HTML code and the results of the PHP code, not the code itself. Why PHP Code Isnt Viewable All PHP scripts are executed on the server before the website is delivered to the site viewer. By the time the data gets to the reader, all that is left is the HTML code. This is why a person cant go to a .php website page, save the file and expect it to work. They can save the HTML and see the results of PHP scripts, which are embedded inside the HTML after the code is executed, but the script itself is safe from curious eyes. Here is a test: The result is  PHP Code Test, but the code that generates it isnt viewable. Although you can see that there must be PHP code at work on the page, when you view the document source, you only see PHP Code Test because the rest is just instructions for the server and is not passed on to the viewer. In this  test scenario, only the text is sent to the users browser. The end user never sees the code.

Module 3 Case Assignment Example | Topics and Well Written Essays - 750 words - 2

Module 3 Case - Assignment Example Old Navy targets young adult males who are aged 25 to 35 years old. As most countries recover from the 2008 recession, the level of employment among the young adults has significantly increased. As a result, the income of the young consumers has improved leading to high purchasing power and demand for households and cloths. This implies that by targeting the young adults, Old Navy has taken an effective promotion strategy that will result to increase in the level of sales. In the current times, most of the You Tube and Facebook as well as Twitter visitors are young consumers. In its effort to create strong customer awareness, Old Navy uses social media thus ensuring that its target customers are aware of the new products that the company introduces in the market. The fact that most young men like using mobile devices with fast internet, the company will benefit from sending its information in a high speed to its large customers base. Old Navy prefers the use of mobile devices instead of promoting their brands through the television. One of the key assumptions that were made about the viewing habits of the targeted consumers is that they are not in their mindset while watching the television. According to Ms. Curtis-McIntyre, when men are watching sports through the television, they are not in a position to notice a polo shirt or a pair of jeans. I believe this assumption is valid taking into consideration the strong admiration of sports such as FIFA World Cup and England championships by men. As they continue to watch the games, men may fail to notice a new brand on the screen and thus the use of a mobile device is the best option (Elliott, 2011). As compared to watching the television, men are more interested in watching videos such as Supar Tool and Corporado videos (Lefebvre, 2013). As the result, Old Navy embarked on using the videos an

Managerial Finance Article Example | Topics and Well Written Essays - 1000 words

Managerial Finance - Article Example the last couple of trimesters the crude oil prices have been consistently going up which is sign that the industry is in recovery and there are good profits to be made for players such as Vaalco Energy. The latest press release from Vaalco Energy announced that the company intends to implement a share buyback programme worth $10 million. This paper analyzes the strategic move of initiating a share buyback programme at Vaalco Energy. A share buyback programme refers too a corporate initiative to purchase its own shares from shareholders that are selling the common stock in the open market. These programs have a money cap which indicates the termination of the programme. In the Vaalco Energy case the cap of the programme is $10 million, which means that once the company is able to purchase that amount equity the share buyback programme ends. Once the company buys back these stocks the investment asset can be consider treasury stocks. Treasury stocks are created when a company does a share buyback and purchases its shares in the open market (Investopedia, 2009). The company intention on purchasing its own stocks should not have any impact on the industry as a whole. This it is not made for any strategic purpose associated with the external politics of the company, nor does it impact the competitors in any way. A share buyback programme is an internal financial management decision that the executive staff of a comp any selects with the authorization of the board of directors to take advantage of favorable market conditions. Share Buyback programmers should be initiated only if an internal valuation of the company’s values determines that the corporation’s stock is trading below expected value. When an investor’s sees that corporation initiates a buyback program the general belief is that the stock price of the company should be going up soon due to the fact that the firm has determine the company is trading below expected value. The initiation of such a

Generational differences in the work place Essay Example for Free

Generational differences in the work place Essay As a productive member of society and a member of the work force, noticing a generational difference in the workplace is not uncommon. In my experience working a regular nine to five and also owning my own business, I have encountered this matter. It could be said that these last four generations have experienced a great amount of adversity, progression, and hard times. It could be said that even though we are speaking about people from different generations, the similarities in the history and occurrences can be seen. Whether it is living through a depression, experiencing a war, or witnessing technological advancements; there is a common ground. The reason for looking at this issue through this open mindset is to be able to properly manage the many variables that can occur within the workplace. Being able to view the issues from a broad spectrum of knowledge and experience can help build a productive and satisfying environment. In reviewing the information provided to us in this matter, it is easy to see where the gaps of differences can occur. One of the first things that should be reviewed and examined is what the generations consider to be the definition of work. The older generations seem very narrow minded and simple with what consists and is expected from their work. It seems that the focus in traditionalist and baby boomers was hard work and climbing the corporate ladder. For the next two generations, the x and y, we notice that a balance between work and life is becoming an important factor. Second issue that should be looked at is the way these generations look at authority and their meaning of leadership. The older generations believe in those that have seniority and tenure, leaving their expectations to time and experience. They also believe in a hierarchy of power and believe in the style of control and command. The younger generations have a need for answers. They look at authority as questionable and at their same level. Even though they understand that there must be leadership, they may just come to them for guidance and some direction. Lastly, the greatest tool and possibly most important thing to look at is communication. This could mean from how people communicate verbally, physically, manner and even the tools used. The older generations seemed to be discreet, formal and respectful when communicating. They communicate one-on-one and more deal more on an individual level. The following generation seemed to be involved in meetings and focus on issues as team players. They also prefer to be diplomatic, speak open, and practically anytime. The newer generations seem to communicate by being direct and blunt. They also start to use technology as a means to communicate anytime and as frequent as possible. Their communication seems to be more positive and intellectual, with a broader an open mind. The point of reviewing these details in regards to the style of work produced by these generations is to better help management. Each individual will perform on the basis of what they know. Accordingly, they will also notice the way each other acts and performs. As a manager you need to be able to take the weakness and the strengths of each player and properly distribute the work flow. Older generations seem to work hard, respond to authority but communicate less frequent. It might be in the best interest to put them in a position of single focused tasks. Something that you can depend on them to get done and not need much help with. The younger generations seem to question authority but seek guidance, and communicate frequently. It would be best to put them in a position where they can be creative, multi task and feel like they are positive team player. Management must focus on similarities that evolve from the generations. Be aware that change will happen due to the variables of work ethic and even knowledge and comfort with technology. Each generation has a different view on rewards for working, so properly translating that to your team may need to be seen on a case by case and individual basis. A manager must avoid generalizing and stereotyping the people they must be productive with. Being open minded, knowledgeable about your workers and their history, will bring the team closer, the company better and overall produce productive results.

Free Admissions Essay - From Farming to Medicine :: Medicine College Admissions Essays

Admissions Essay - From Farming to Medicine    I heard the familiar sound of the back door closing gently. My father was returning from driving his dirty, green John Deere tractor in one of our fields. Although he begins his day at 5:00 a.m. every morning, he usually returns at around 7:00 p.m. I never really questioned his schedule when I was a child, but as I entered high school I wondered how my dad could work so hard every day of the week and still enjoy what he does. He works long hours, becomes filthy from dirt, oil, and mud, and worst of all, can watch all his hard work go to waste if one day of bad weather wipes out our crop. There have been many years when our raisins were rained on, our cherries were hailed on and our apples were literally baked by the sun. The uncertainties of farming are so great and so challenging. It never ceases to amaze me when my father wakes up every morning to start work, that he does so with gusto. The life of a farmer can be laborious and stressful, yet my father continues to do his work with passionate enthusiasm. His dedication and pride mystified me throughout high school. Only after I entered Big U, did I start to understand how he can persevere and face the challenges of farming.    I entered Big U like a small child wandering through a park. Never in my life had I been exposed to anything so grandiose and dominating. Born and raised in a rural town of 3000 people, I wasn't ready for the fast-paced life and crowds of Chicago. I eventually grew into its lifestyle and learned to adapt to my new environment. I found my bio-ethics class, in which we discussed major issues in health care, especially interesting. The physician's dilemma particularly intrigued me: Doing everything to provide the best health care possible, but constrained by limited resources when the funds just are not available.    These frustrating situations place a huge strain on physicians, and yet they persevere and continue to work long hours in hospitals, clinics and HMOs providing the best care they can.* While thoroughly aware of the long hours a physician must work and the challenges he or she faces, I am choosing medicine because of the unique satisfaction it provides - the rewards of helping a sick human being.

Fiji Water Analysis Essay

Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers, in this circumstance water, they are compelled to give back as much as they take away. The issue companies have to deal with is whether they really have CSR, or if they are just green washing to make people believe they are socially responsible. â€Å"The 10th Edition of the Concise Oxford English Dictionary recognizes the word â€Å"greenwash,† defining it as, â€Å"’Disinformation disseminated by an organization so as to present an environmentally responsible public image.†Ã¢â‚¬â„¢ Environmentalist make it their job to eliminate any green washing by bringing to light companies negative impact on society and proving outrageous claims to be over exaggerated or completely false. Environmentalists compel companies to reduce, if not eliminate their carbon footprint on society through exposing how wasteful they are to society. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. Companies like FIJI Water have to walk the fine line of CSR and green washing. FIJI Water LLC, has proved to be a tough competitor in the market of selling bottled water. They have overcome trials and set-backs and have kept their image of a premium quality brand of water. They have done their very best to become socially responsible over the years and had to use the idea of green washing to exploit their product. How FIJI Water Came to Be FIJI Water was started in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited. FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from the Fiji Islands. It is available in 330ml, 500ml, 1 liter and 1.5 liter bottles.  According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. A good way to identify what FIJI Water is all about is in their mission statement which reads, â€Å"FIJI Water, the world’s finest water, is committed to quality and excellence in our product, people, profitability, and strategic partners. We are dedicated to communicating the passion and unique properties of our brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.† They have marketed their product towards wealthy people who could afford to pay more to drink water. Their main marketing drive was that the product was far from pollution, acid rain, and industrial waste in the island nation of Fiji. The way their product differed from other water bottling companies is that the FIJI Water was drawn from an artesian aquifer that lies hundreds of feet below a primitive rainforest. The idea being that distance and isolation is part of what makes FIJI Water so much purer and richer in taste than other bottled waters. Corporate Social Responsibility FIJI Water has a few marketing and CSR campaigns to help address the issue of social responsibility and to give their product more attention. FIJI water was seen as being extremely wasteful. To take a naturally occurring product like water and use the resources to ship it half way across the world was thought to be â€Å"water insanity†. â€Å"In response to this protest, the company launched a new promotion campaign under a slogan â€Å"every drop is green,† only to be immediately accused by environmentalist groups of engaging in green washing activities.† At the same time that this was happening, FIJI focused on its contributions to the local communities in Fiji. As environmentalists’ criticism increased over the years, FIJI Water LLC launched a â€Å"carbon negative campaign, claiming that it was the first bottle water company to release carbon footprint of its products.† This was part of their push towards the slogan â€Å"every drop is green†. The Company estimated its total annual carbon footprint at 85,396 metric tons of CO2eq.  They were also able to calculate their carbon emissions at each stage of the product from production to distribution. They started at the production of raw material to running the plant, to getting it to the markets, to even refrigerating the product. It did this to try and eliminate as much carbon footprints as possible. The VP of the company, Mooney, argued that, â€Å"the only way consumers can turn their environmental intentions into good decisions is to give them the information they need regarding the emissions with the products they buy.† This made customers aware that they were actively looking at their operations and doing something about it. To most people, it didn’t really matter what, as long as they were trying. Sustainability The results of their work were impressive. They were able to accomplish the following: reduction in packaging by 20 percent, supplying 50 percent of the energy used at its bottling plant with renewable energy, optimizing logistics to be more carbon-efficient in transportation, restoring grasslands in the Yaqara Valley by planting trees, and supporting recycling programs for plastic PET bottles. With their new image as a socially responsible company they were more sustainable in the fact that they were giving back. They summed up their operations in a PR pitch: a sale of every bottle of FIJI Water would result in a net reduction of carbon in the atmosphere! The question remains, are they giving back enough? To ship a naturally occurring product half way across the world seems pretty ridiculous to those who care about our earth’s resources being wasted. Green Washing Conservation group didn’t buy it. This absurd claim, along with â€Å"every drop is green† was green washing at its finest so they thought. In Section 53 of the Commonwealth Trade Practices Act 1974 it prohibits a corporation from representing that â€Å"goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits they do not have.† They were in direct violation of this. The Greenwash Brigade were some of the most professional environmentalist that were known for exposing this kind of  behavior. In June 2008, they published an article titled â€Å"Fiji Water by the numbers,† which summarized the terrible environmental impact of the company. Some facts that came out of that were that there were 5,500 miles per trip from Fiji to Los Angeles, 46 million gallons of fossil fuel, 1.3 billion gallons of water used, 216 million pounds of greenhouse gases emitted. These were staggering amounts of energy, water, and fuel being used, especially for something that is naturally occurring! The Impact of the Nay-Sayers These conservationists had a big impact on the company in forming who they are today. Without bringing this information to light, nothing would be changed. They would just fly under the radar without being criticized. We need the nay-sayers to motivate companies to change so they won’t use up our limited resources. The fact of the matter is that every drop of FIJI Water is not green, every drop is imported! These environmentalist help prevent green washing and provide important research behind their accusations of companies. In 2007, Pablo Paster, an engineer and MBA, undertook a thorough and exhaustive study of the cost of bringing a liter of FIJI Water to America. His study found that, â€Å"In summary, the transport of that one kilogram bottle of Fiji water consumed 26.88 kilograms of water (7.1 gallons), .849 kilograms of fossil fuel (one liter or .26 gallons) and emitted 562 grams of Greenhouse Gases (1.2 pounds).† One can only imagine the effect that has on our en vironment. Conclusion Overall, Fiji was able to show flexibility in changing for the times. They established credibility among the community through addressing concerns of others. At first they tried to hide from the answers needed by consumers and conservationists and even used some green washing to help get their product through the tough, trying times. They used the idea of green washing to their benefit by making outrageous claims that had to be proven false initially, but in time they held to it as best they could. They had to be vague at first, but later specified their goal in operations. Comparatively to most companies, FIJI Water has a great Corporate Social Responsibility in that they have done significant things to try and eliminate their carbon footprint through efficiency and planting more trees. Going forward, the company will have a hard time living up to becoming a carbon negative company. They need to keep on their path of fulfilling promises made to invest in renewable energy equipment and to off-set that with continuing to plant trees abroad. FIJI Water has especially helped the local community surrounding Fiji. They have established good CSR with the five neighboring villages. They have supported children’s educations in helping them get a good start. In pre-schools they have provided equipment, educational material, teacher training and other support. In March 2002, the company voluntarily established an independently administrated community development trust fund and allocated FJ$275,000 to it. That is a great use of their resources. They also support village projects to improve hygiene and sanitation as well as provide portable drinking water. FIJI Water is a benefit to society as a whole. They have used their resources to give back to our planet and help others in need. More ——————————————– [ 1 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 2 ]. N.A., â€Å"FIJI Water,† http://en.wikipedia.org/wiki/Fiji_Water#History, 2012. [ 3 ]. N.A., â€Å"Mission Statement,† http://www.fijiwater.com/company/company-timeline/, N.D. [ 4 ]. Ibid. [ 5 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 6 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† April 9, 2008, www.bevnet.com [ 7 ]. Ibid. [ 8 ]. Ibid. [ 9 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† FIJI Water Press Release, Los Angeles, April 9, 2008, www.bevnet.com. [ 10 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 11 ]. Heidi Sigelbaum, â€Å"Fiji Water by the numbers,† June 6, 2008. [ 12 ]. www.treehugger.com/files/2007/02/pablo_calculate.php [ 13 ]. McMaster and Nowak, â€Å"Natural Waters of Viti Limited – Pioneering a New Industry in the Fiji Islands.†

Making Research Decisions Essay

Chapter 12 – Discussion Questions (Making Research Decisions) # 5 a Yes—Depends—No: One problem would be that â€Å"depends† is very vague and doesn’t give reasons as to why someone would pick â€Å"no† at some point and â€Å"yes† at another. A way to make this better would be to add a â€Å"please describe† line or change the wording all together. There is no way to express â€Å"don’t know† or â€Å"undecided†. b Excellent—Good—Fair—Poor: One problem with this would be that it may not have as valid a measure as say an 8 point scale, â€Å"as the number of scale points increases, the reliability of the measure increases. Second, in some studies, scales with 11 points may produce more valid results than 3-, 5-, or 7-point scales† (Cooper and Schindler, 2011). What may be â€Å"good† to someone may be â€Å"fair† to another. c Excellent—Good—Average—Fair—Poor: People may have trouble telling the difference between â€Å"good† and â€Å"average† because shouldn’t â€Å"average† already be â€Å"good†? d Strongly Approve—Approve—Uncertain—Disapprove— Strongly Disapprove: An issue with this would be that it is an unbalanced scale, â€Å"unequal number of favorable and unfavorable response choices† (Cooper and Schindler, 2011). Chapter 5 – Discussion Questions (Terms in Review) # 1- 3 1. a Purpose: This is one way that managers can study and chose information. This way evaluates the â€Å"explicit or hidden agenda of the information source† (Cooper and Schindler, 2011). b Scope: The scope applies to the content of the information and the extent to which it covers such as any kind of limitations or time period sensitive data. c Authority: This factor looks at the quality and level of the information, for example what the source credentials are and whether it is primary, secondary or tertiary. d Audience: This has to do with the type, any specific characteristics, of people or groups of people â€Å"for whom the source was created† (Cooper and Schindler, 2011). e Format: This has to do with the way the data is presented â€Å"and the degree of ease of locating specific information within the source† (Cooper and Schindler, 2011). 2. Define the distinctions between primary, secondary, and tertiary sources in a secondary search. A primary source is one that uses a valid original work such as raw data and is the most valid type of data. Secondary sources interpret the data and research from a primary source, an example of this would be a textbook or news article. A tertiary source is one that presents and interprets data that has been found from secondary sources. 3. What problems of secondary data quality must researchers face? How can they deal with them? One of the biggest problems with secondary data is the fact that the information being citied is an interpretation of the original data. The best way to avoid a misinterpretation of the data is to look for the original or primary source that is referenced in the secondary source and directly quote or use the data from that. This will eliminate the chance of having misinterpreted data put into an important project and it will lend you an additional source. Researchers should evaluate and select information sources based on the 5 factors. Read the case study, State Farm: Dangerous Intersections. Answer discussion questions 1 through 5. 1. Identify the various constructs and concepts involved in the study. To answer this question we must define what a concept and construct is, â€Å"an image or idea specifically invented for a given research and/or theory-building purpose† (Cooper and Schindler, 2011). A concept is â€Å"a bundle of meanings or characteristics associated with certain events, objects, conditions, situations, or behaviors† (Cooper and Schindler, 2011). A construct of this study is that if State Farm gives money to the states of dangerous intersections to fix them this will decrease the amount of claims in that area due to the intersection becoming safer due to alternate construct. A concept would be that State Farm cares about their customers. Another construct would be that the amount of claims in a given intersection is due to poor construct. Another concept would be that State Farm wants to help states to improve their intersections. 2. What hypothesis might drive the research of one of the cities on the top 10 †¨dangerous intersection list? An example of a hypothesis that may influence the research of one of the top 10 dangerous intersection list would be â€Å"This intersection is one of the top ten most dangerous intersections in the United States† or â€Å"This intersection is where 50% of the states accident claims occur.† 3. Evaluate the methodology for State Farm’s research. I would say that State Farm’s methodology is concrete because it specifies exactly what the variables are and how the study is constructed. They also implemented a measurement system for classifying accidents. 4. If you were State Farm, how would you address the concerns of transportation engineers? I would provide suggestions of what the constructs of the safest intersections in a comparable size city are and help the engineers come up with a solid and safe plan to reconstruct the intersection. I would need to make sure the engineers understood the idea of future studies as well as how the grant could assist them. 5. If you were State Farm, would you use traffic volume counts as part of the †¨2003 study? What concerns, other than those expressed by Nepomuceno, do you have? My concerns would be out of date data. That data would be almost ten years old and may not be the most accurate at this point. I would want to complete more relevant data for say the last 5 years. I would think it as prudent to include traffic volume counts and compare them to different areas because if there is less traffic at a given site there is more then likely going to be fewer accidents. I would propose to use different studies that compare different volume counts in different geographic areas to make the statistics more complete.

Business Research Paper Topics

Business Research Paper Topics Business research papers are a common characteristic of any business courses. Writing a research paper based on a business topic is very easy, however most students normally have a difficult time coming up with the kind of papers that can earn them top grades. The secret to writing a good business paper is good preparation in terms of research. Just like any other research papers, business essays need to be well researched for them to be of high standards. The first thing that you will need to research on is the topic. You cannot write a good business paper if you do not have a good topic. When you do your research well, you will be able to come up with a good topic for your paper. Business research paper topics come in a variety of subjects. The kind of topic that you choose for your paper should reflect the subject area of your interest. A good business research paper topic should get the attention of your reader from the word go. This means that the topic must be written creatively using correct grammar. The topic also needs to be straight to the point. Make sure that the topic is specific and original. To be able to choose a good topic for your paper, you have to understand your subject area quite well. Doing some thorough research will enable you to get a specific topic which you are comfortable writing about. If you do not find research material from your local library, the internet is a god place to look for business research paper topics and ideas. 5 most popular business research paper topics: How has the economic crisis affected the microfinance industry? How is farming important to the economy? What can organizations do to improve employee competence? Does a nation’s budgetary allocation affect its economic performance? How does illiteracy contribute to economic stagnation?

Ellen Fairclough Biography

Ellen Fairclough Biography About Ellen Fairclough Ellen Fairclough became the first Canadian woman federal cabinet minister when she was appointed Secretary of State by Prime Minister Diefenbaker in 1957. Vivacious, intelligent and competent, Ellen Fairclough had a mixed record in cabinet. Her attempt to restrict family immigration sponsorships to immediate family members caused an uproar in the Italian community, but she was successful in introducing regulations that largely removed racial discrimination from Canadian immigration policy. Birth January 28, 1905 in Hamilton, Ontario Death November 13, 2004 in Hamilton, Ontario Professions Before entering politics, Ellen Fairclough was a Chartered Accountant and owner of a Hamilton accounting firm.She was active in the Consumers Association of Canada, the Girl Guides, the I.O.D.E., the United Empire Loyalist Association, and the Zonta Club of Hamilton and Zonta International.After leaving politics, she worked in a trust company and was then chairman of Ontario Hydro.Ellen Fairclough published her memoirs Saturdays Child in 1995. Political Party Progressive Conservative Federal Riding (Electoral District) Hamilton West Political Career of Ellen Fairclough She was first elected to the House of Commons in a by-election in 1950. She was the only woman in the House of Commons until three others were elected in the 1953 general election. Ellen Fairclough was elected to Hamilton City Council in 1946. She served on the Hamilton City Council for five years until 1949.As Progressive Conservative labour critic, Ellen Fairclough introduced a private members bill requiring equal pay for equal work and advocated the creation of a Department of Labour Womens Bureau.With the election of a Conservative minority government in 1957, John Diefenbaker grudgingly appointed Ellen Fairclough to cabinet as Secretary of State. As Secretary of State, Ellen Fairclough initiated Dominion Day celebrations on Parliament Hill.The Conservatives won a majority government in 1958, and Ellen Fairclough was appointed Minister of Citizenship and Immigration. At the beginning of her time at Citizenship and Immigration, Ellen Fairclough ran into political problems, especially from the Italian community, when she tried to limit immigration family sponsorships to immediate family members, and was forced to back down. In 1962 however, she successfully b rought in regulations which went a long way towards the elimination of racial discrimination in Canadian immigration policy. She was moved to the Postmaster General portfolio in 1962.Ellen Fairclough was defeated in the 1963 election.

Executive MBS Program Objectives Essay Example | Topics and Well Written Essays - 1000 words

Executive MBS Program Objectives - Essay Example As the report stresses working with limited capital has necessitated that the author takes a lower risk approach to business which often offers less return on investment. His plan has been to carefully assess the downside potential and creatively formulate a plan which will identify areas open to realistic growth potential. This has been successful in producing modest gains and the author plans to continue this business model until such time that he accumulates the capital required to engage in higher risk ventures. This will require him to have a better understanding of the calculation of the risks associated with his desired returns. A commitment to hard work can often be the difference in the return on a low risk investment. However, a high-risk venture will also require a deeper understanding of the science behind the business. This paper declares that the organizational skills learned through the Executive MBA Program will be vital in understanding how people function within an organization. The management of people is the management of human nature. Eliciting the most reasoned and sound decisions from people without the limits of emotionalism is primary to running a successful business. The tools required to gain exposure in these areas are acquired in the classroom through academic study, and the continued deliberate structuring of a sound business plan. This assures that people are able to work together to elevate the level of the group beyond any individual's performance. His desire as a manager is to obtain the training necessary to allow me to gain the experience to accomplish the running of a larger, corporate organization.

What impact does emotional intelligence have upon communication in Essay

What impact does emotional intelligence have upon communication in social work organisations - Essay Example Emotional intelligence enables an individual to be emotionally competent, which is essential for efficient social interaction and communication. Emotions are essential in communication, conveying information of what people are thinking, their intentions, and in facilitating social encounters (Kelter and Haidt, 2001). Caregivers must develop the art, listening openly and sending convincing responses. This entails recognizing emotional signals and clues and understanding their meaning and context. Social workers must listen with the aim of developing a mutual understanding with the client and should be ready to welcome the sharing of information fully with the client. A person with positive emotional health is highly social (Argyle and Lu, 1990) whereas a person with negative emotional health is antisocial and keeps other people at bay (Furr and Funder, 1998). Positive emotions in service provision have a desirable effect independent of interpersonal relationships that result in greater work output, persistence, and enhanced cognitive abilities. A caregiver with positive emotions is able to influence social care users in a more positive way, which can enable them make positive changes in their lives. Positive emotionality enables social-work care givers respond to aggressive behaviours directed to wards them in a calm, non aggressive and even polite manner. This requires a very high degree of emotional restraint and care givers who are not emotionally mature or who have no experience will respond aggressively breaking and blocking the communication channels with their clients. Negative emotions are counterproductive and lead to poor interpersonal relationships, lack of job focus, and society to have very negative perception of caregivers and welfare programs. Optimistic social workers are able to make cognitive evaluation of a situation, make adaptive coping strategies to deal with stressful situations and

Use of Information Technology to Support the Drive E-Business in Research Paper

Use of Information Technology to Support the Drive E-Business in Organizations - Research Paper Example When introducing changes to the business model, staff must be retrained and the work culture managed to ensure successful implementation of a new system. Challenges in the integration of new information systems into business processes and information needs of an organization are inevitable. These challenges include training, outsourcing expertise and selecting appropriate systems. Therefore, it is important for organizational managers to identify these challenges and overcome them so that the advantages of applying information systems in business processes are achieved. Information systems and their incorporation in business functions enhance business activities. Through e-commerce for example, web based information systems are able to increase efficiency and effectiveness in transactions, communication, collaboration and information sharing within the supply chain. Information system adoption and implementation is the most viable business solution for organizations especially those which are experiencing increased growth. It is through the information systems that management is enhanced and efficiency in transactions is achieved via e-business. On deciding to use information technology, the organizations must develop a system that will help integrate all the activities involved in the flow of goods from the suppliers to the customer. The system developed should be web-based given that e-commerce is conducted in distributed networks and must assure all the user of the security of the transactions. This is enforced by use of various components of an IT system. Given the dynamic nature of technology, the system needs to be periodically upgraded and therefore the organization must develop strategies to ensure smooth transitions. Businesses seeking to integrate their operations and processes should use competitive intelligence systems which gather i nformation from all the components of the supply chain thereby guiding the innovation process in a company. However, there are challenges which organizations face in their attempt to integrate new information systems into business processes and information needs. These challenges include deciding on the right information system as presented by vendors to the management. An ideal information system must be in line with business needs and processes including congruency to the goals and objectives of the organization. Organizations also face a challenge f training users to integrate and apply new systems especially when such organizations are large. Outsourcing of technical staff is another challenge in integration because the outsourced companies may not be familiar with the culture, goals and objectives of an organization when integrating the new system. Use of IT to integrate the sales and supply chain management (a) System Requirements To enhance supply chain management which will help companies integrate their relationship with customers and suppliers, there is need to ensure that the system meets some certain requirements. Supply

Strategy For Sustainable Construction 2008

Strategy For Sustainable Construction 2008 According to OGC Guide (2003), sustainability includes environmental, social and economic factors, and construction affects all three areas. HM Treasury launched a three-year Sustainability Action Plan in June 2000 which sets out how the government client would take forward the sustainable development agenda through better procurement of new works, maintenance and refurbishment. The Strategy for Sustainable Construction aims to achieve sustainable construction through procurement, good design, innovate the construction process, continuous professional development of people, better regulation, climate change mitigation, climate change adaptation; reduce per capita consumption of water, enhancement of biodiversity, reduction of construction waste to landfill and using materials having least environmental and social impact. (HMG, 2008) According to Glover (2008), the following points should be taken into account while drafting construction contracts Identify the client and principal contractor; Identify who is responsible for complying with the regulations and drafting and updating the SWMP; Decisions in relation to sustainability provisions; Identify the different types of waste that will be produced in the course of the project and describe what waste management action will be taken; Identify who is responsible for removing the waste Construction Projects and contracts are already subject to certain sustainability provisions like clause 4.18 of the FIDIC Red Book entitled Protection of the Environment. Similarly, clause 16 of the JCT 2007 form states that the provider will assist the employer and the other project participants in exploring ways in which the environmental performance and sustainability of the Tasks might be improved and environmental impact reduced, for instance, selection of materials and adoption of construction techniques which result in reductions in waste. The wording of Clause 16 of the JCT 2007 form is similar to paragraph 56 of JCT Framework Agreement Guide. The government has introduced a number of legislative provisions like Site Waste Management Plans Regulations 2008, Energy Performance of Buildings Regulations 2008, Housing and Regeneration Act 2008, Landfill Tax and Code for Sustainable Homes 2008. (Glover, 2008) Having identified sustainability as a key issue, the JCT conducted preliminary discussions with senior industry figures. As a result of those discussions, the JCT launched a consultation, to deal with sustainability in construction contracts and ultimately the issue of how sustainability should be addressed in JCT contracts. The findings of the consultation were published in a guidance notes called Building a sustainable future together. It revealed that detailed requirements should be contained in the project specification rather than in the contract. The guidance notes also sought to address the feeling amongst participants that guidance was needed for tackling sustainability in contractual documentation. (Law-Now, 2009) The incorporation of suitable provisions in guidance notes or clauses in construction contracts offers the clients to incentivise to improve sustainability. Areas for possible inclusion under the heading of sustainability, are: sustainability targets, desired levels of energy, and water use; targets for waste minimisation and recycling; requirements for use of materials that come from sustainable sources; targets for health and safety of the workforce on site; targets for training and appropriate skills levels; requirements for use of up-to-date integrated supply chain methods including improved logistics and use of logistics plans; and targets for improved working conditions for staff both on and off site. Considerations on the transport side, both for bringing staff on site and bringing materials to the site will also be important to the overall carbon footprint of the project. (JCT Consultation Paper, 2008) Sustainability Objectives have to be reflected in the employers requirements and carried through into contract drafting. There are already a number of existing contractual provisions in many standard form contracts which can be tailored to address sustainability, for example, clause 2.15 of JCT 2005 Design and Build regarding Changes of law. A mechanism similar to liquidated and ascertained damages can be an effective means of ensuring delivery of sustainable requirements. Use of clear objectives and deliverables linked to a compensation mechanism is the key to delivering sustainable development through contract drafting. (Douglas and Oats, 2008) The principal purpose of Revision 2 is to recognise the increasing importance of sustainability and to provide a flexible framework. The sole alteration has been the insertion of the new Seventh and Eighth Recitals (Framework Agreement and Supplemental Provisions). Entries are provided against the references to them in Part 1 of the Contract Particulars. The default position for each Supplemental Provision is that it applies unless otherwise stated. (JCT Guide, 2009) The sustainability wording encourages the contractor to suggest economically viable changes to the works, which might result in environmental benefits to the works and requires the contractors to provide the employer with information on the environmental impact of the materials they select and use. (Law-Now, 2009) JCT SBC 05 has fall-back provision regarding sustainable development, which is according to clause 2.1 which deals in compliance with the contract documents, the construction phase plan and the statutory requirements. The key to sustainable construction is that the sustainability provisions are incorporated in the design and specification. In sustainability terms (as with any contract), there are two questions that need to be asked which are, what is the loss and what are the ordinary standards applicable when asked to incorporate sustainability provisions. (Glover, 2008) Under the Society of Construction Law Delay and Disruption Protocol, it is possible to build sustainability provisions into the definition of practical completion i.e. a project is not complete unless certain sustainability standards have been achieved. The contractor might require the addition of a new relevant event under clause 2.29 of the JCT Standard Building Contract to account for the risks of such provisions. Clause 2.29.12 already deals with the risks of a change in the law i.e. the introduction of new environmental regulatory provisions. The client and the contractor have to decide who carries the risk for increase in prices of commodities for sustainable construction. (Glover, 2008) According to Glover (2008), the collateral warranty in terms of sustainability can be stated as The consultant warrants and undertakes to the employer that it has and will continue to use reasonable skill and care that it shall endeavour at all times to specify for use materials from the BRE Green Guide to Specification. To conclude, the JCT seems to be deciding between Aspirational clauses and specific obligations. The key to incorporating sustainability provisions into your contract lies with getting your specification right. When it comes to enforcing that specification, there are two options. Firstly, monitor the performance of the contractor through the use of Key Performance Indicators, which must of course be agreed in advance. Secondly, make sure that the achievement of practical completion is linked to the achievement of the sustainable goals you want incorporated into your project. (Glover, 2008) 2. According to NEC3 clause 10.1, the Employer, the contractor, the project manager and the supervisor shall act as stated in the contract and in the spirit of mutual trust and co-operation. This is similar to JCT 05, Schedule 8 (Eighth Recital) paragraph 1, which states that the parties shall work with each other and with other project team members in a co-operative and collaborative manner, in good faith and in spirit of trust and respect. In the NEC3, when Option C, D, E F are used, Clause 20.3 states that the contractor advises the project manager on the practical implications of the design of the works and on subcontracting arrangements. Clause 20.4 states that the contractor prepares forecasts of the total defined cost for the whole of the works in consultation with the project manager and submits them to the project manager. According to NEC3 clause 25.1, the contractor cooperates with others in obtaining and providing information which they need in connection with the works. According to NEC3 clause 40.3, the contractor and the supervisor each notifies the other of each of his tests and inspections before it starts and afterwards notifies the other of its result. These clauses illustrate the collaborative working environment. (Telford, 2008) JCT SBC 05 contains an express undertaking to comply with the statutory requirements and Construction Phase Plan in clause 2.1 which covers Health and Safety legislation. According to clauses 3.23 and 3.24, the contract also makes provision with respect to the CDM Regulations and a CDM Co-ordinator as well as a Principal Contractor is appointed by the Employer. The Part 2 of the CDM Regulations sets out the duties of clients, designers and contractors. According to JCT 05 Schedule 8 (Eighth Recital) paragraph 2, the parties will endeavour to establish and maintain a culture and working environment in which health and safety is of paramount concern. This supplement provision adds an obligation to comply with non-statutory HSE and HSC codes. (JCT Guide, 2009) This is similar to NEC3 clause 27.4, the contractor act in accordance with the health and safety requirements stated in the works information. It is necessary to include in the contract any particular requirements which the employer has and are in parallel with statutory requirements. These requirements may include such matters as the safety regulations of the factory, a health and safety plan for the whole site, submission of safety policies and which party is responsible for maintaining areas used by several contractors in a safe condition. (Telford, 2008) Also, clause 91.3 of NEC3 deals with the termination of the contractor in substantially breaking a health and Safety Regulation. For further reading on Health and Safety issues, there is a guide on Health and Safety in the Achieving Excellence suite which identifies how client decisions and activities impact on health and safety. (OGC, 2003) According to NEC3 clause 16.1, the contractor and the project manager give an early warning by notifying the other as soon as either becomes aware of any matter which could increase the total of prices or impair the performance of the works. Also, the intention of clause 16.3 in NEC3, regarding risk reduction meeting is to take action or make decisions which avoid or mitigate the effects of identified risks on cost, quality and time which helps in saving cost. The concept of Contractors share is used in Option C D of NEC3. The purpose of the Contractors share is to encourage effective management control of the final Price of Work Done to Date relative to the target i.e. for saving cost and value improvements. (Telford, 2008) The clause 63.10 of NEC3 deals with the reduction of price if the effect of the compensation event is to reduce the total defined cost. Similarly, the intention of clause 63.11 is to encourage the contractor to apply value engineering principles to the works inf ormation and save cost and improve value. (Telford, 2008) This is similar to JCT 05 supplement provision Schedule 8 paragraph 3, according to which, the contractor is encouraged to propose changes to designs and specifications for the works and to the programme that may benefit the employer in the form of reduction of cost of the works. It is during the pre construction phase that most value improvements are derived by value engineering exercises. Further opportunities for value engineering exercise arise in context of variations where cost saving can be done. (JCT Guide, 2009) For further reading, there is a guide on Whole-life costing and cost management in Achieving Excellence Procurement Guide suite which provides advice on producing whole-life cost models and explains what needs to be done to keep costs under control at key stages in the project. (OGC, 2003) Sustainability Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. (Glover, 2008) According to JCT 05 supplement provision Schedule 8 paragraph 4, the contractor is encouraged to suggest economically viable amendments to the works which may result in an improvement in environmental performance in the carrying out of the works and the contractor shall provide all such information that the employer requests regarding the environmental impact. According to clause 2.3 and clause 2.9, the JCT has taken an active role in establishing the importance of proper information being available on the environmental impact of materials and goods selected by the Contractor. (JCT Guide, 2009) Also, JCT SBC 05 has fall-back provisions regarding sustainable development, which is according to clause 2.1; the contractor shall carry and complete the Works in a proper and workmanlike manner and in compliance with the contract documents, the construction phase plan and the statutory requirements. This is similar to NEC3 Option X2 regarding Changes in the Law. Any legislation or regulation by the government regarding sustainable development can be incorporated in the NEC3 through this clause. As well as Option Z can be used in NEC3 to incorporate sustainable construction in the contract by adding additional conditions to the contract. Performance can be measured by Standard Key Performance Indicators, Post-project implementation reviews and Client performance surveys. The Improving Performance: project evaluation guide as well as benchmarking can be used to measure performance throughout the life of the project. (OGC, 2003) According to NEC3 Option X20, the contractor reports to the project manager his performance against each of the Key Performance Indicator (KPI) stated in the Incentive Schedule and if the target is not achieved then the contractor submits a proposal to the project manager for improving his performance. If the target is achieved or improved then the contractor is paid the amount stated in the Incentive Schedule. Also, the employer may add a Key Performance Indicator and associated payment to the Incentive Schedule. (NEC3, 2008) This is similar to JCT 05 supplement provision Schedule 8 paragraph 5, according to which, the employer shall monitor and assess the contractors performance by reference to any performance indicators stated in the contract particulars and where the employer considers that the target may not be met, he may inform the contractor who shall submit his proposals for improving his performance. Another feature of NEC3 Option X17 is that, if a defect included in the defects certificate shows low performance with respect to a performance level stated in the contract data, the contractor pays the amount of low performance damages stated in the contract data. The performance of the contractor is certified by the supervisor following a specified performance test to be carried out between completion and defects date. (Telford, 2008) In JCT 05, according to Section 108 of the Housing Grants, Construction and Regeneration Act (HGCRA) 1996, a construction contract should enable a party to give notice at any time of his intention to refer a dispute to adjudication. If a dispute arises, the parties should consider whether to allow a reasonable period for negotiation before recourse to adjudication or other external means of resolving the dispute. (JCT Guide, 2009) This is similar to NEC3 which has also incorporated HGCRA 1996 in Option Y (UK) 2. According to NEC3 clause 13.7, a notification which this contract requires is communicated separately from other communications. In NEC3, Dispute Resolution is dealt using two options namely Option W1 which is used in international contracts outside UK and Option W2 which incorporates HGCR Act 1996 and is used in UK. According to NEC3, Option W1, disputes are notified and referred to the Adjudicator in accordance with the Adjudication Table. While in case of Option W2, a party may refer a dispute to the Adjudicator at any time. According to clause W2.3, a party gives a notice of adjudication to the other party with a brief description of the dispute. Within seven days of a party giving notice of adjudication he refers the dispute to the Adjudicator, provides information and send a copy of the information to the other party. If the subcontract allows, the contractor may refer the subcontract dispute to the Adjudicator at the same time. The Adjudicator may review and revise any action or inaction of the Project Manager or Supervisor, take the initiative in ascertaining the facts, instruct a party to provide furt her information or instruct a Party to take other action. The Adjudicator decides the dispute and notifies his decision and his reasons within twenty eight days. If a party is dissatisfied by the decision of the Adjudicator, he may notify the other party within four weeks that he intends to refer it to the tribunal. The tribunal has the power to reconsider any decision of the Adjudicator. The parties can settle the dispute through arbitration as well. (NEC3, 2008) According to JCT 05 clause 9, the parties can settle the dispute in four ways i.e. through mediation by using a third party to assist the negotiation process(Clause 9.1),refer disputes to Adjudication (Clause 9.2) and the procedure is similar to NEC3, refer disputes to arbitration (Clause 9.3 to 9.8) and litigation (Article 9). According to JCT 05 supplement provision Schedule 8 paragraph 6, each party shall promptly notify the other of any matter that appears likely to give rise to a dispute or difference. The senior executives nominated in the contract particulars shall meet as soon as practicable for direct, good faith negotiations to resolve the matter. In the case of the sixth Supplemental Provision (Notification and negotiation), there is a further entry for nominated employees. (JCT Guide, 2009) Word Count: 2862 References: Issaka Ndekugri and Michael Rycroft, 2009, the JCT 05 Standard Building Contract: Law and Administration JCT Consultation Paper, 2008, Sustainability JCT 05 Standard Building Contract Guide, 2009 JCT (2009), Standard Building Contract with Quantities 2005 Jeremy Glover, 2008, Sustainable Development in the Construction Industry, Retrieved from: http://www.fenwick-elliott.co.uk/files/Sustainable%20Development%20in%20the%20Construction%20Industry.pdf (Accessed on 25th January, 2010) Law-Now, 2009, Construction industry body embeds sustainability in its standard form contracts, Retrieved from Blackboard NEC3 (2008), Engineering and Construction Contract 2005 Simon Oats and Tom Douglas, 2008, Sustainability Contracts Strategy for Sustainable Construction, 2008, retrieved from: http://www.strategicforum.org.uk/pdf/1381-Report.pdf (Accessed on 25th January, 2010) Sustainable construction, Retrieved from: http://www.berr.gov.uk/whatwedo/sectors/construction/sustainability/page13691.html (Accessed on 25th January, 2010) Thomas Telford, 2008, NEC3 Engineering and Construction Contract 2005 Guidance Notes

Demolition Man :: essays research papers

"Demolition Man" "Demolition Man" is an action/science fiction movie staring Sylvester Stallone as a police officer named John Spartan, Wesley Snipes as a criminal named Simon Phoenix, and Sandra Bullock as an SAPD officer named Lenina Huxley. The movie begins in the year 1996 in the "out of control" city of Los Angeles. The city is out of control. John Spartan arrests Simon Phoenix for a hostage situation, but the hostages are killed and Spartan is charged with their murders. Both men are then sent to a prison where they are to be frozen until their parole. In 2023 when Phoenix is thawed out for his parole hearing he kills some prison officers and then he escapes. Because of Phoenix's actions Spartan is thawed out in order to recapture Phoenix. After Spartan is released he teams up with Lenina Huxley. Spartan and Phoenix have been frozen for 36 years. When they are released the city has changed dramatically, it is now a computerized society called San Angeles. In the city of San Angeles there is no chaos, everything is controlled and in complete harmony. In San Angeles everything that is harmful to people is illegal. Smoking, drinking, salt, caffeine, spicy foods, meat, and contact sports have been banned. This computerized society can keep track of every citizen because they all have a microchip in their bodies and there are cameras on every corner. There are fines for cursing and dirty jokes. The music that the citizens in San Angeles listen to is commercial tunes. Taco Bell is the only restaurant because of the franchise war. San Angeles has a lot of control of its citizens. There is rarely any physical contact, the clothing is bland and it covers up most of the body. Fluid transfer is illegal so women have to go to a clinic and be tested in order to get pregnant. The people who will not obey the strict rules of San Angeles live underground in tunnels and sewers. They are called Scraps or Hooligans. The tunnels and sewers are very dirty, smelly and crowded. The Scraps are against the rules of San Angeles because they feel they take their freedom of choice. The Scraps drink alcohol, eat meat, and curse freely. Because of their behaviors and beliefs the Scraps are seen as outcasts from the rest of society and they are left to fend for themselves.

Marketing at vanguard Essay

Vanguard prides itself on providing low cost and high value to the customer and it is Vanguard’s core competency. However, Vanguard’s world changed when in mid-2003, Vanguard’s niche market was invaded by commercial banks, investment banks and insurance companies due to deregulation in the financial services industry. Vanguard took advantage of the Internet technology for customer transactions and other innovations to offer no load funds to the investors. Vanguard successfully employed Six Sigma methodologies in order to continue to offer high value at the lowest cost to the customer. Some of the threats that could endanger Vanguard’s prosperity or survival in the future include excessive customer segmentation where the varied offerings available confuse the customer and the investment brackets are not particularly transparent. Vanguard could encounter a significantly challenging situation if it is inadequately prepared to compete with the influx of firms in the industry. At the present time, Vanguard does not have  a clear marketing strategy that fits in well with overall vision of the company. For example, Vanguard is uncertain where sales and marketing efforts fit in the corporate dashboard. The dashboard is a communications tool that offers an overall view of the condition and performance of the company in key indicators or drivers for success. Management was constantly provided with the dashboard and updates at board meetings. Thus, Vanguard efficiently used this tool to organize its marketing and sales efforts in support of the overall strategic objectives. Vanguard has to take proactive steps in order to guard against unusual declines in stock market indexes. In addition to insulating their margins and maintain their market presence during times of economic downturn, they have to ensure that continue to deliver superior customer service than their competitors. For example, client satisfaction is above expectation during boom years. However, customer satisfaction is intertwined with market performance. Vanguard should continue to educate the customer of staying the course and emphasizing the advantages of long-term investment strategies. Analysis Vanguard is torn between staying the course and going the investment company route where it can provide a whole array of products and services to everyone similar to one-stop shopping rather than focusing of customer segmentation. There is a tradeoff identified in the SWOT analysis where offering the customer the lowest cost cannot successfully co-exist with high value at Vanguard. Vanguard can only offer the customer with the low cost, as it is not expending many resources in its marketing efforts. Vanguard has the option of pursuing international expansion at this time. However, it has not developed a concrete strategy on how to compete in the United States in times of economic downturn as well as in face of increased competition. If Vanguard expands overseas, it is not expected to perform well as these competencies are absent in its overall strategy. How can Vanguard be expected to compete in face of other challenges such as  institutional and regulatory hurdles as well as smaller populations overseas? Marketing segmentation was a competency that has worked for Vanguard in the past. However, customers may resent excessive categorization based on perceived investing habits or income extrapolations by Vanguard. The customers may view ‘Vanguard’ as a Big Brother who pries into his or her personal lifestyle by monitoring their investment trends and then tailoring an investment plan for them with those assumptions. If you examine the potential target market sizing, the United States presents a wide array of opportunities with its varied ethnic groups. Companies such as Metlife and Citibank have done well by tapping into those markets and creating an investment niche. Rather than market segmentation based on investment habits, age or income; it may be advantageous for Vanguard to pursue these markets after conducting market tests or investment studies. Even if Vanguard decided to ‘aggressively’ target certain niche targets in its sales and marketing campaign, the potential dividends reaped from doing so are far expected to outweigh the costs as it currently spends about 20 cents out of every $10,000 invested to drum up new business which is well below industry norms. Certainly newspaper advertisements as those presented in Exhibits 7 and 8 in ethnic newspapers and print media should not become a financial setback to the company and eat up a significant portion of the sales and marketing budget. Vanguard has prided itself for innovation and dedication to continual improvement in the financial arena. Perhaps, Vanguard can benefit from its sales and marketing efforts if it is dedicated to ensure development and maturity of the program. One solution toward this goal is to brainstorm a clear vision and mission statement as to what the long-term aims and objectives of the sales and marketing program are and how will they complement the overall strategic objectives of the company as a whole, not just the four individual business units. Recommendations The dashboard at Vanguard is a critical tool to evaluate and assess performance. Vanguard should move ahead and incorporate reliable sales and marketing growth data into the dashboard metrics in order to ensure that marketing is presented as an avenue to support the achievement of goals in the various businesses. Vanguard would greatly benefit from partnering with brokers in order to garner a better share of the clients’ holdings from other financial institutions. It should consider investment in increased customer awareness and education in order to so. In terms of advertising, Vanguard should institute a customer referral program that encourages existing customers to actively voice their loyalty and satisfaction with the service they have received to prospective clients. Tasteful and creative advertising and marketing efforts that reaffirm Vanguard’s core beliefs of ‘staying the course’ and themes of long-term investment should be implemented. Prospective Vanguard customers are usually lured in by the highest money market account interest rates offered and not by fancy commercials or elaborate marketing efforts. Vanguard should not consider international expansion at this time as part of its growth strategy at this point in time. It should focus primarily on the Unites States where even a single digit market share gain and translate into significant revenues.